Est. 2014
Amor Lafayette
Victoria Winter founded Amor in 2014. After years of working in retail and living in Baton Rouge, LA, Victoria recognized that many shoppers would drive in from Lafayette. It seemed all too clear that Lafayette needed its own shopping destination. So, backed by her business partner sisters — and retail veterans — Andrea Lang and Rebecca Butler, they assembled a mix of timeless to on-trend designer collections that were not yet available in Lafayette. Amor was born!
Mamie Bihm joined the team on day one; Mamie’s love for fashion has been a lifelong relationship growing up in Lafayette. So in 2019, when Victoria and her family moved to Charleston, SC, Mamie took over the day-to-day operations of Amor, and Victoria ran the online division. And as they say, the rest is history.
The pandemic has pushed the store to branch out from just a brick-and-mortar store to an online destination that ships out hundreds of orders per week. Thank you for joining us on this exciting expansion into the new world of retail!
Visit our fantastic staff at our flagship store Monday through Friday 10-6pm, and Saturday 11-4pm. Also, keep up with all things new on our Instagram.
We are our own customers! We are committed to offering items that are relevant to the events and styles of the south.
DONATIONS
We adore our customers and community, and love giving back. If you'd like us to support your cause, please reach out!
Visited Amor for the first time today and it was such a refreshing experience. Usually I walk into a store and get a half excited hello and any help but this place was so helpful, gave honest opinions about how clothes looked on my body type and all in all I left happy with my dress! Thanks Amor
– Marina L. Facebook Review
I recently shopped at Amor for the first time & it was fabulous. The sweet ladies there were so helpful & took the time to sort out what I was looking for!!! Their selection of inventory is phenomenal!! ! I LOVED the dresses I left with. Thank you!!! See ya again soon!
– Michelle N. Facebook Review
Best shopping experience I've had in years! The staff was friendly and helpful and there was such a plethora of cute dresses and outfits!Thanks so much!
– Sarah H. Facebook Review