Amor was founded in 2014 by Victoria Winter. After years in retail living in Baton Rouge, La, Victoria had seen so many shoppers driving in from Lafayette it seemed all too clear of a sign that Lafayette needed its own shopping destination & Amor was born. Backed by her business partners & retail veterans, sisters Andrea Lang (@augustbatonrouge) and Rebecca Butler (@lovebatonrouge), they assembled a mix of designer collections ranging from timeless to on trend that had not been yet represented in in Lafayette.

Mamie Bihm joined the team on day one and, as they say, the rest is history. Growing up in Lafayette, Mamie’s love for fashion has been a lifelong relationship. In 2019 when Victoria and her family moved to Charleston, SC, Mamie took over the day to day operations of Amor and Victoria runs the online division. The pandemic has pushed the store to branch out from just a brick and mortar to on online destination shipping out hundreds of orders a week. Thank you for joining us on this exciting expansion into the new world of retail!


Visit our flagship store (with the most amazing staff) Monday through Saturday 10-6 and be sure to keep up with all things new on our Instagram, @amorlafayette.